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Project duration: 2024-10-01 - 2025-03-31

Empathy and success

Use of findings from empathy research, including from research areas in psychology and neurology, to further develop brand management and the management of brand experiences.
Project lead THRO: Prof. Dr. Janett Höllmüller

Digitale Transformation Gesundheitsmanagement Gesundheit, Sozialer Wandel und Wohlergehen